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Adsterra Publisher Program

The Adsterra Publisher Program is a platform that allows website owners and traffic providers to monetize their traffic by displaying various types of advertisements. Here's a breakdown of what it entails:

Join This Program Here


Key Features and Benefits for Publishers:

  • Monetization of Various Traffic Types: Adsterra allows publishers to monetize website traffic (both desktop and mobile), social media traffic, and even traffic from mobile apps using Direct Links.
  • Diverse Ad Formats: Publishers can choose from a range of ad formats to suit their website and audience, including:
    • Popunders: Ads that open in a new browser tab or window, usually behind the main window. They are known for high CPM rates.
    • Banners: Standard display ads in various sizes that can be placed in different areas of a website.
    • Native Banners (Native Ads): Ads designed to blend in with the website's content, offering a less intrusive experience and potentially higher CTRs. Publishers can customize their appearance to match their site's design.
    • In-Page Push Ads (Social Bar): Notifications that appear within the webpage, designed to have high click-through rates. They are customizable and mobile-friendly.
    • Interstitial Ads: Full-screen ads that appear between page loads, often on mobile devices.
    • Direct Link (Smartlink): A simple URL that publishers can place anywhere (social media, apps, landing pages) to monetize traffic without needing a traditional website ad placement.
  • High CPM Rates: Adsterra claims to offer competitive CPM (Cost Per Mille, or cost per 1000 impressions) rates, potentially comparable to other major ad networks. They provide updates on geos with high CPM rates.
  • 100% Fill Rate: Adsterra states they strive for a 100% fill rate, meaning that an ad will always be displayed in the available ad slots.
  • Anti-AdBlock Feature: Adsterra offers an Anti-AdBlock feature that can help publishers monetize traffic even from users who have ad blockers enabled, potentially increasing revenue.
  • Real-Time Statistics and Control: Publishers have access to a dashboard with detailed statistics on their earnings, including CPM, CTR, revenue, and clicks. They can filter this data by various parameters like domain, country, browser, OS, device, and placement to optimize their strategy.
  • Automated Payouts: Adsterra offers automated payouts on a bi-weekly basis once the minimum payout threshold (which varies depending on the payment system, e.g., $5 for Paxum, $100 for PayPal) is reached. They support various payment methods like PayPal, WebMoney, Paxum, Wire Transfer, and others.
  • Referral Program: Publishers can earn an extra 5% of the revenue generated by other publishers they refer to Adsterra.
  • Publisher API: Adsterra provides an API that allows publishers to pull and update their core statistics programmatically, facilitating easier tracking and reporting.
  • Partner Care Program: Adsterra emphasizes its support for publishers with 24/7 chat support and dedicated managers to assist with monetization strategies.
  • Easy Start and Management: The platform is designed for easy registration and website approval, often within minutes. Generating ad codes and placing them on a website is also straightforward.

How to Get Started as a Publisher:

  1. Register: Sign up as a Publisher on the Adsterra website. The registration is free.

  1. Verify Email: Confirm your email address.
  2. Add Website (or use Direct Link): Add your website to your Adsterra account. If you don't have a website, you can use Direct Links to monetize other traffic sources.
  3. Get Ad Codes: Once your website is approved, you can generate ad codes for the ad formats you want to use.
  4. Place Codes: Implement the ad codes on your website or share your Direct Link.
  5. Start Earning: Begin generating revenue as users view or click on the ads.
  6. Track Performance: Monitor your earnings and optimize your ad placements using the statistics dashboard.
  7. Get Paid: Receive automated payouts once you reach the minimum threshold.

Potential Downsides and Considerations:

  • Some user reviews suggest that the quality of ads displayed might sometimes be questionable, with some users reporting seeing intrusive or even potentially harmful ads.
  • There have been isolated reports of accounts being closed without clear reasons, although Adsterra states they have a strong stance against fraud and bot traffic.
  • While Adsterra offers various ad formats, some reviews suggest it might be particularly strong for pop-under ads but may not be the best choice if you are exclusively looking for other specific formats.

In conclusion, the Adsterra Publisher Program offers a wide range of ad formats and features for publishers looking to monetize their traffic. It's known for its ease of use, diverse traffic monetization options, and potentially high CPM rates. However, like any ad network, it's essential for publishers to monitor the quality of ads displayed on their site and be aware of potential drawbacks reported by some users.

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